Yesterday was the first day of les soldes — France’s biannual sales period — and it is something to hate as well as to love.
Why hate? Because when you live here, you have to wait six months for things in the stores to become remotely affordable. If you think by “things” I mean Gaultier T-shirts and Louboutin shoes, I only wish. Those “things” are prohibitively expensive and will remain so, even after a 70% discount. Unfortunately, I’m talking about boring, quotidian items like umbrellas and underwear, pencils and copier paper.
As I mentioned in an earlier post, le pouvoir d’achat (purchasing power) in France is dwindling. Consider this: a nurse brings home, on average, 1,900€ a month, according to INSEE, the country’s statistics institute. A typical 400-square-foot, one-bedroom apartment in Paris will cost that nurse about 1,100€ a month, utilities and mandatory apartment insurance not included. Salaries are low here — even a banking executive makes just 2,730€ a month — and prices are high and rising.
Last December, Le Figaro reported that consumer goods are more expensive in France than in practically every other country. The article was based on a study by the web site Pricerunner.fr, which compares prices on everything from milk to cars. It found that, while a liter of milk costs 1.26€ in France, in Portugal it sells for .60 centimes. The same Nokia cell phone runs 669€ in France, 579€ in Italy and 508€ in New York City. A DVD of the latest Bond film, Casino Royal, is 25.32€ in France, 19.32€ in Germany.
With discrepancies like that, you can understand why everybody waits until les soldes to do their shopping. And this has become a problem for the already stagnant economy. Such a problem that economy minister Christine Lagarde has proposed allowing stores to have year-round sales sections where they can unload items at lower prices. The country’s boutique owners, who the mandated sales periods are meant to protect, are against this plan, as they fear they will be unable to compete against big retailers. The head of their union, Charles Melcer, told Le Monde recently that Lagarde’s proposal is “the first pseudo-good idea of the year.”
The fight, as they say, is on. And in the meantime, we cash-strapped consumers will have to battle it out in the department stores, risking bruised toes and kidneys* just so we can buy a nice pair of shoes at 50% off for exactly the same price we could have bought them for in New York last September, when they were still new and trendy.
Les Soldes, for those of you who will be in Paris, run until February 16, 2008.
*This is not an exaggeration. I have been pushed and shoved all over Paris in the name of a discount. And at the chic department store le Bon Marché, I once saw two tiny, silver-haired grannies having a tug of war over the last pair of black lace panties with matching garters at 60% off.
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